Tag Archives: millennials

U by Uniworld, Cruising for a Younger Crowd

I haven’t been on a cruise ship in years. I always enjoyed them but I have found to prefer local discovery, while enjoying great accommodations and locally-inspired food. I like to feel as if I am part of the city I’m visiting, instead of an outsider looking in. Even though cruising can be incredibly fun, the journey was more about the cruise than the spots we were visiting. Oh, and anyone my age was definitely in the minority.

A few days ago, I stumbled upon the name U by Uniworld. You guessed it, it’s a cruise. A river cruise to be exact. I have never taken a river cruise, nor have I even thought about it. Which is exactly why these two 120 passenger ships exist: to bring in an audience strictly from the ages of 21 to 45 (sorry mom!).*

I needed to know more, so I went on a binge of information; on which I found that the two ships are respectively named A and B. Beautiful and original right? I think it’s charming, in a way. The A travels through central Europe, visiting cities like Amsterdam, Budapest, and Cologne. The B, with a sleek black exterior, offers a Parisian experience, exploring the Seine – perfect for a foodie.

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What. A. View. 😍 #TravelforU 📷: @bystephwu

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Other than the fact that only a certain age group can get onboard, the main difference I have found, one which appeals to me the most: the local experience. The ship takes you through major and trendy cities, and lets you explore like a local. Nights out clubbing in the city are included. What? Yes, that hasn’t happened in any ship I have boarded before.

Let’s not forget about the fact that apparently, if you are a foodie, you will be very happy with the food onboard. Given that each meal is uniquely inspired by the places the ships are sailing through. I am sold. I am sold. I am sold. Oh yeah, and there are rooftop yoga classes, and mixology classes on board. I am sold again.

U by Uniworld opens with its first public trip this April 2018. So there is still time to be one of the first passengers. I wish I could go this year! Maybe next, but it’s definitely on my bucket list. I am all for river cruising now.

Cheers!

Elizabeth

Would love to know what you think! Leave me a comment below or contact me!

*Since writing this article, the company has removed the age restriction

Airbnb’s Growing Pains and Luxury Travel

It seems like Airbnb is growing up, just like brands usually do… or, well, people.

My parents like to travel in style. They prefer to stay in hotels where all their needs will be met. They will most definitely not stay in a stranger’s home. Luxury hotels are usually a preferred choice. Who can blame them? On the other hand, I – aka their millennial daughter – don’t mind other accommodations as long as they allow me to stay in the city I want to visit.

There is a little caveat to that; if I can stay in a luxury accommodation, I most certainly will. I love a good hotel! And even though I have thought about it plenty of times, I have actually never stayed in an Airbnb. For someone who loves to travel so much, sometimes I can’t even believe I haven’t tried it yet.

It shouldn’t surprise you though, because apparently, most millennials will rather stay in a hotel as well; with Airbnb being an option after exhausting the possibility of a full-service hotel or staying with family. In fact, only 23% of millennials polled in a study by Resonance Consultancy said they prefer staying in an apartment/condo short-term rental.

Airbnb wants to shed the idea that they mainly cater to couch-traveling solos (which is definitely an exciting way of traveling, but not for everyone). Now they want to appeal to market niches like family vacation and business travelers. They are expanding into the luxury space with Beyond Airbnb and Airbnb Plus. They are growing up essentially. I understand. I am also beginning to crave traveling mostly in luxury, just like many people my age.

Photo by Chevanon

Will that mean a change for Airbnb? Will their brand and what they represent change? Perhaps. Their goal is to become a one-stop-shop for travel (including booking airfare). They have a long way to go though, most luxury travel agents still don’t trust booking their clients on Airbnb, even their luxury properties. It’s a bit of an uphill battle but they will have to prove themselves, let’s see how this goes.

What do you think of Airbnb? I would love to know. Comment below or contact me!

Millennials, Boomers, and Luxury Travel

For as long as I can remember, my generation – generically referred to as “Millennials”- have been at odds with my father’s generation; the Baby-Boomers (my mom is actually Gen X). As Millennials, we are called entitled, lazy, self-absorbed, blah, blah blah…

The truth is, every generation is criticized in some way, shape, or form; and we all have our own hurdles to get through. The thing is, the Boomer generation and Millennials actually have one big thing in common: desire to experience and travel.

As of now, there has been a shift of focus coming from major travel brands. They are taking attention away from my dad’s generation, and focusing on us: Millennials.

There is a simple reason for this: my generation is the most global and hyper-connected in history. Wecrave experiences. We prioritize “experiential affluence.” Now, I know that this is not true for everyone but it is a major shift on how the world has operated thus far.

But guess what? We inherited this immense curiosity of the world through our parents: the Baby-Boomers. Surprised? I would be, if it wasn’t for the fact that I acquired my hunger for travel through my dad’s desire to turn us into a nomadic family at least twice a year. So far, I have visited 20+ countries, and that’s a smaller number than some of my peers. The truth is, Boomers, compared to older generations, are more self-empowered and individualistic.

As Millennials, we are more time constrained than many Baby-Boomers who have gotten to the point in their lives of time affluence. At least in the US, people who are over 50 have 70% of the country’s disposable income. They are also a lot more experienced and sophisticated buyers. And because they know they are running out of time to try new things, they have an increasing appetite for experience. Millennials, we are time constrained, yes, but we are also time expansive. Primary reason luxury travel brands are now turning to us. We have a whole lot of time ahead of us.

Why does this relate to luxury travel?

Well, as I mentioned, Boomers are wealthy and time affluent. Travel brands should not be taking their attention away from this generation. At the same time, Millennials, even though some more willing to stay in youth hostels, are also interested in traveling in style. Plenty of them will forgo owning a home for being able to freely move through the world. In fact, only in the United States, there are 5 million millionaire Millennials (try saying that 5 times fast), that is 1 million more millionaires than Gen X. And that number is only bound to keep growing as Millennials get older. What do you think they will spend their money on? Safety? Or experiences? I would bet on the latter.

The thing is, the old ways of travel advising need to change. It’s happening with companies like Airbnb that now provide the option of purchasing an “experience.” But we no longer want a travel agent to book a ticket for us. We can do that ourselves. We want a personalized experiences, and agencies who know how to make that happen. Otherwise, we’ll figure it out ourselves – we also happen to be the DIY generation (we can learn almost anything through the internet). Boomers, though not necessarily inclined to turn to Youtube to learn new skills, are also fiercely looking for new experiences and ways to grow. Some of them also want a personalized experience. I have gone on plenty of trips that our family’s travel agency planned for us. My parents stick with them because they cater to their tastes and needs. As millennials we are more connected to social media, and we turn to our peers to imagine our dream travel destination and journey, but in truth, it might be time for a business to provide us with some “dream advisors.”

We want to engage with the brands, we want to see the humanity behind them. We know how to find CityGuides and the best rated restaurant on Yelp. We don’t want a travel guide. If travel brands can figure out a way to connect with us in a more personal level. You got us.

Thoughts? Questions? Emojis? I would love to hear your thoughts! Don’t hesitate to comment below, or even contact me!

Cheers!