Tag Archives: creative

WHY OFFICE WORK IS OUT AND TRAVEL WORK IS IN

A few days ago, out of sheer curiosity for my own past – prompted by my love/hate relationship for Facebook memories – I decided to scroll through my own profile. I went deep. Scrolled past photos of friends who I haven’t seen in a while, funny videos I had shared, political articles, and a post about remote living. I stopped short. Around two years ago I has shared an article from Fast Company about co-living spaces for digital nomads. I remember at that point the idea of living a location independent lifestyle by working on my computer and being able to move around freely was the stuff of dreams. I thought travel while working usually required a company sending you out on business trips. I hadn’t realized that in out internet age, traveling freely while working, was not only for a selected few, but millions were already on this path.

Here we are in 2018 and I feel reconnected with that idea. I have become increasingly aware of the digital nomad lifestyle; and with that, I have also become aware of the fact that I am most definitely not alone. Today, 82% of millennials have said that they are more loyal to their boss if they have flexible work options. We are just not all wired for the 9 to 5 work schedule!  For example, at the time I write these words, it is 3:05 am in Los Angeles (where I currently reside). Not to say I normally find myself writing at 3 in the morning; but many creatives types find themselves in the night owl category.

The 9 to 5 work day was created to maximize efficiency at the time of the industrial revolution. The idea was: 8 hours of work, 8 hours of recreation, and 8 hours of sleep. Makes sense. Thing is, the world in quite different today than it was at the peak of the industrial revolution, and we shouldn’t have to adhere to those norms. My internal clock most definitely does not want to adhere to those norms, and shouldn’t have to.

Fortunately for me, and for many entering the workforce today, the rules are changing, and they are changing fast. Companies are adopting the remote work philosophy, and there are many other companies that operate completely on a remote workforce. In fact, by around 2030, the Millennial majority will likely have done away with the 9-to-5 workday entirely.  Insert happy dance.

Photo by Nubia Navarro

This is exciting for many obvious reasons. To me, since travel and discovery are some of the things which most exhilarate me, I don’t want to just be able to control the hours I work, but to be free to choose my location. After all, many of us humans are still nomadic at heart, we have been nomads for 99% of our existence. Nomad lifestyle, count me in. It is not my desire however, to move locations every few weeks, but to be able to see the world without being limited to an office space; and by having to waste another hour on commute to the office where I would sit on my laptop and use the internet.

My generation wants to get to know the world outside of a two week allotted vacation time. We are making it happen. There are more and more companies each year that are born based off of that desire. Companies like Roam, WiFly, Remote Year, and Hacker Paradise cater to digital nomads. Some are designed to help people jump-start their digital nomad career, others are for more established remote workers.

As of now, the future seems promising, and I am excited for that seed that was planted in my head over two years ago. Even though it has taken me until now to start searching for real solutions and ways to accomplish it, I am certain it will happen for myself, or any of my fellow wannabe citizens of the world.

Cheers!

Would love to hear your thoughts! Anyone else a digital nomad?

Millennials, Boomers, and Luxury Travel

For as long as I can remember, my generation – generically referred to as “Millennials”- have been at odds with my father’s generation; the Baby-Boomers (my mom is actually Gen X). As Millennials, we are called entitled, lazy, self-absorbed, blah, blah blah…

The truth is, every generation is criticized in some way, shape, or form; and we all have our own hurdles to get through. The thing is, the Boomer generation and Millennials actually have one big thing in common: desire to experience and travel.

As of now, there has been a shift of focus coming from major travel brands. They are taking attention away from my dad’s generation, and focusing on us: Millennials.

There is a simple reason for this: my generation is the most global and hyper-connected in history. Wecrave experiences. We prioritize “experiential affluence.” Now, I know that this is not true for everyone but it is a major shift on how the world has operated thus far.

But guess what? We inherited this immense curiosity of the world through our parents: the Baby-Boomers. Surprised? I would be, if it wasn’t for the fact that I acquired my hunger for travel through my dad’s desire to turn us into a nomadic family at least twice a year. So far, I have visited 20+ countries, and that’s a smaller number than some of my peers. The truth is, Boomers, compared to older generations, are more self-empowered and individualistic.

As Millennials, we are more time constrained than many Baby-Boomers who have gotten to the point in their lives of time affluence. At least in the US, people who are over 50 have 70% of the country’s disposable income. They are also a lot more experienced and sophisticated buyers. And because they know they are running out of time to try new things, they have an increasing appetite for experience. Millennials, we are time constrained, yes, but we are also time expansive. Primary reason luxury travel brands are now turning to us. We have a whole lot of time ahead of us.

Why does this relate to luxury travel?

Well, as I mentioned, Boomers are wealthy and time affluent. Travel brands should not be taking their attention away from this generation. At the same time, Millennials, even though some more willing to stay in youth hostels, are also interested in traveling in style. Plenty of them will forgo owning a home for being able to freely move through the world. In fact, only in the United States, there are 5 million millionaire Millennials (try saying that 5 times fast), that is 1 million more millionaires than Gen X. And that number is only bound to keep growing as Millennials get older. What do you think they will spend their money on? Safety? Or experiences? I would bet on the latter.

The thing is, the old ways of travel advising need to change. It’s happening with companies like Airbnb that now provide the option of purchasing an “experience.” But we no longer want a travel agent to book a ticket for us. We can do that ourselves. We want a personalized experiences, and agencies who know how to make that happen. Otherwise, we’ll figure it out ourselves – we also happen to be the DIY generation (we can learn almost anything through the internet). Boomers, though not necessarily inclined to turn to Youtube to learn new skills, are also fiercely looking for new experiences and ways to grow. Some of them also want a personalized experience. I have gone on plenty of trips that our family’s travel agency planned for us. My parents stick with them because they cater to their tastes and needs. As millennials we are more connected to social media, and we turn to our peers to imagine our dream travel destination and journey, but in truth, it might be time for a business to provide us with some “dream advisors.”

We want to engage with the brands, we want to see the humanity behind them. We know how to find CityGuides and the best rated restaurant on Yelp. We don’t want a travel guide. If travel brands can figure out a way to connect with us in a more personal level. You got us.

Thoughts? Questions? Emojis? I would love to hear your thoughts! Don’t hesitate to comment below, or even contact me!

Cheers!