It seems like Airbnb is growing up, just like brands usually do… or, well, people.
My parents like to travel in style. They prefer to stay in hotels where all their needs will be met. They will most definitely not stay in a stranger’s home. Luxury hotels are usually a preferred choice. Who can blame them? On the other hand, I – aka their millennial daughter – don’t mind other accommodations as long as they allow me to stay in the city I want to visit.
There is a little caveat to that; if I can stay in a luxury accommodation, I most certainly will. I love a good hotel! And even though I have thought about it plenty of times, I have actually never stayed in an Airbnb. For someone who loves to travel so much, sometimes I can’t even believe I haven’t tried it yet.
It shouldn’t surprise you though, because apparently, most millennials will rather stay in a hotel as well; with Airbnb being an option after exhausting the possibility of a full-service hotel or staying with family. In fact, only 23% of millennials polled in a study by Resonance Consultancy said they prefer staying in an apartment/condo short-term rental.
Airbnb wants to shed the idea that they mainly cater to couch-traveling solos (which is definitely an exciting way of traveling, but not for everyone). Now they want to appeal to market niches like family vacation and business travelers. They are expanding into the luxury space with Beyond Airbnb and Airbnb Plus. They are growing up essentially. I understand. I am also beginning to crave traveling mostly in luxury, just like many people my age.
Will that mean a change for Airbnb? Will their brand and what they represent change? Perhaps. Their goal is to become a one-stop-shop for travel (including booking airfare). They have a long way to go though, most luxury travel agents still don’t trust booking their clients on Airbnb, even their luxury properties. It’s a bit of an uphill battle but they will have to prove themselves, let’s see how this goes.
What do you think of Airbnb? I would love to know. Comment below or contact me!