Olive Oil, and the Paradox of Choice

Picture yourself in a grand supermarket. Filled with options; in what seems like hundreds of aisles. Dozens of different options of olive oil imported from Southern Italy. Virgin, extra-virgin, with truffle, light, cold-pressed, stone milled, organic… It really is spectacular. And just like the options in olive oil there are dozens of different types of … Continue reading Olive Oil, and the Paradox of Choice